Search Engine Marketing
Search engine marketing (SEM) – pay per click (PPC) advertising or Adwords – offers an affordable and targeted way to drive traffic to your site.
It doesn’t get much more targeted than this: your ads are only seen by people who are specifically interested in your products and services. And it doesn’t get more transparent: you pay only for the traffic your ads generate.
SEM offers a great way to get your message in front of your target audience, generate qualified traffic and serve your Web marketing goals – sales, leads, enquiries... It is an excellent way to get your brand name and message on key search engine results pages when you are struggling to get them there via search results.
You are in control. Run your SEM campaigns for a short or long time. Use them to supplement natural search traffic on ongoing basis or promote specific offers. Launch a new business or test the market’s interest in a new product.
Blueprint will help you maximise your return on your investment in SEM: we’ll manage your campaigns from strategy development to results analysis. We will work to generate qualified traffic and conversions while minimising the cost of your advertising.
Services Include:
- Keyword Research
- Campaign strategy
- Campaign setup
- Ad copywriting
- Bidding strategy and management
- Performance tracking and analytics